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Albert Einstein famously said: “Creativity is contagious. Pass it on.” The idea of the CREATIVE VIBES conference is to emphasize the need for unconventional thinking and willingness to depart from the routine when undertaking various projects, but also to indicate the limits of the usefulness of creative problem solving when forced originality prevails. Participants of this cyclical event report that the ability to develop and effectively use creativity is an important factor determining the value of intellectual capital and organizational development. This issue is an interesting research area, which is reflected in the present monograph.

Online social networks. --- Social media.